Gap Inc. Associate Manager, Divisional Marketing Content - Kids, Toddler, Baby in San Francisco, California
Associate Manager, Divisional Marketing Content - Kids, Toddler, Baby
550 TERRY FRANCOIS BLVD.
San Francisco, California 94158
Job#: 263900 Date Posted:Dec. 07, 2018
Job Status: Full-time
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that’s just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
Old Navy – a brand for everyone a place for you!
Collaboration & Influencing
Owns content planning and execution for all Kids, Toddler and Baby brand content across omnichannel placements, including:
Site product and storytelling content
Email product and storytelling content
Product-driven store signage
Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product point-of-view, leveraging key inputs from the Analytics team and Global and Online Merchandising
Drivespre-season planning for KB divisions to develop thoughtful omni strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)
Participates in all photo pipeline and in-season dialogues as the KB Marketing representative, inclusive of photo planning, in-season kick-off, creative reviews, final layout reviews, and mechanicals approval, partner with internal teams to lead creative development that delivers on objectives within budget
Partners with Sr. Manager and Director to ensure that KB priorities are represented throughout the business pipeline, from initial Commercial Plan dialogues through to final execution
Leverages weekly analyses, seasonal hindsights, competitive research and store visits, maintaining a deep understanding of the KB divisions’ marketing effectiveness and driving for action in light of learnings
Supports Sr. Manager inensuring Marketing materials are produced and posted in mock store for monthly leadership walk-throughs
Knows the KB customer experience end-to-end, bringing an understanding of the market and competitive trends to all placements
Partner closely with Visual Merchandising on signage strategies and placements
Manage store communications for all KB signage efforts to ensure proper placement and execution
Spearhead any testing initiatives for KB divisional assets on site, email, and in store
2-3 years of experience in consumer marketing; content marketing experience required
Proven ability to translate product stories into compelling marketing messages; a natural storyteller
Strategic, data-driven, global thinker with a customer focused mindset
Solid analytical skills, ability to glean insights and tell a story from data
Strong ability to prioritize on the go
Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising
High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
Laser focused on results both at an individual level and for the team at large
Self-starter with an innate sense of curiosity and eagerness to test and learn
Experience in fashion and retail strongly preferred
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Employees receive medical, dental, vision and life insurance.*
Employees can apply for tuition reimbursement.*
Family care programs.
Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality at http://www.catalyst.org/knowledge/gap-inc-women-and-opportunity in the workplace in 2016.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.