Gap Inc. Head of Digital Planning & Performance: Old Navy in San Francisco, California
Head of Digital Planning & Performance: Old Navy
San Francisco, California 94105
Job#: 251575 Date Posted:Sep. 21, 2018
Job Status: Full-time
Our past is full of iconic moments — but our future is going to spark many more. We're looking for the people who'll help make our next decade just as revolutionary as our first five. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, you're the right fit. Come grow with us.
Director, Planning and Performance, Old Navy
The Director, Planning and Performance has a critical role as she/he partners with Old Navy brand in developing the strategy and execution of their digital retention marketing program. This is a high visibility role that requires an individual who is as comfortable presenting a strategy to senior leaders as she/he is in writing an agency media brief and as creating marketing hindsights.
Partners with Old Navy’s digital agencies of record, Old Navy marketing partners, and the Gap Inc. centralized Customer and Strategy team (CST) on full funnel integrated planning and execution for the brand – taking into account financial, marketing, customer, and brand strategies for both online and stores.
Optimizes channel, traffic and conversion, for Old Navy based on brand, customer, and product growth strategies.
Gives input into the seasonal media brief and develops/writes and communicates the Retention media briefs to the agencies, inclusive of owning the execution of the plan.
Hindsights performance on a monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement.
Defines audience strategy for performance marketing, in concert with brand marketing and direct marketing channels.
Accountable for leveraging regular reporting/tools to communicate performance to Old Navy and share with peers at the other Gap Inc brands.
Develop and execute day in and day out test and learn plan to continuously improveoptimize media investments.
Partners with data science teams (CD&A) to understand current media mix modeling and opportunities to leverage data to inform decisions to drive the Old Navy businesses.
Responsible for budgeting and monthly forecasts ensuring that the Performance marketing team is aware of each month’s forecast, strategies, and guardrails to ensure they are able to successfully execute against the brand priorities and remain within forecast.
Partner closely with peers within various groups across CST including but not limited to the Performance Marketing team and across Gap Inc to both share and hear learnings that may be valuable to the Old Navy brands media strategies.
Develop and grow the relationships with key Old Navy business partners including key members of the digital marketing team and the Old Navy Director, Acquisition.
Stay current on evolving media trends, technology, and opportunities and proactively present those as testing opportunities to the brand.
Have a global lens to ensure all aspects of the overall brand strategy and site experience are optimized for performance marketing best practices.
Seasoned consumer marketer with 10+ years of relevant professional experience; retail experience preferred.
Proven experience managing large scale marketing budgets with effective returns and traffic growth.
Strong quantitative skills, MBA or relevant Master’s preferred.
Deep experience leading matrixed teams as direct manager or project manager.
A team player comfortable with ambiguity.
Outstanding written and oral communication skills.
Knowledge and use of Adobe Analytics / Omniture. Knowledge of tools across digital marketing channels (e.g. Adwords, MediaMath, Salesforce Marketing).
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Employees receive medical, dental, vision and life insurance.*
Employees can apply for tuition reimbursement.*
Family care programs.
Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality at http://www.catalyst.org/knowledge/gap-inc-women-and-opportunity in the workplace in 2016.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.