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Gap Inc. Sr. Manager, Editorial in San Francisco, California

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

A critical member of Athleta’s creative team, the Sr. Manager of Editorial will help define and enforce a consistent brand voice across all platforms. The Sr. Manager will help lead Athleta’s annual and seasonal editorial direction and execution. They will lead, develop, and grow the editorial team, which is responsible for copy development and execution across brand platforms

including social, site/app, email, packaging, and retail.

Curious, nimble, quick-witted, efficient, collaborative, proactive. These are some of the words that describe our ideal candidate. They are passionate about embracing an active lifestyle, environmental responsibility, and immersing themselves in cultural trends.

This highly creative person embraces a digital-first mindset and understands how to distill an idea to its core. They are as passionate about crafting punchy, concise copy as they are about developing memorable values-driven campaigns and building meaningful, enduring connections with our community of women and girls.

This role reports to the Sr. Creative Director, Editorial.

What You'll Do

• Develop, lead, and mentor a world class editorial team that collaborates effectively with cross functional teams.

• Maintain strong partnerships with Athleta’s VP of Creative and Senior Creative Director, creative team, product team, and Brand Marketing Leads to bring seasonal brand and product stories to life across vehicles.

• Undertake continuous market and cultural trend research, which ensures we remain not only culturally relevant but also at the forefront of marketing innovation.

• Lead creative brainstorms and the development of seasonal campaign, product story, and content strategy and execution across all platforms.

• Present editorial/content perspective and strategy to executives for sign off throughout the season.

• Review and approve all editorial copy to ensure it’s on brand, on brief and on time.

• Partner closely with Marketing Ops on planning to assign editorial projects.

• Oversee our Editorial Style Guide.

• Oversee seasonal product naming.

Who You Are

• At least 8-10 years editorial / content development and leadership experience with fashion/apparel, consumer brand, editorial team and/or marketing agency.

• Excellent annual and seasonal editorial strategy and marketing communications development and execution experience and skills with proven track record of driving strong business results.

• Ability to translate brand, product, trend and merchandising information/strategies into marketable, commercially powerful editorial stories.

• Masterful ability to sell a story, and rally cross functional teams and senior leadership around a concept.

• Conceptual thinker who embraces strategy, sweats the details, and thrives on

developing highly creative solutions.

• Strong leadership and collaboration skills. and the ability to form effective partnerships across cross-functional teams – product design, merchandising, inventory management, strategy, finance, marketing, brand creative.

• Experience with and passion for creative development of the Editorial team

• Impeccable verbal, written communications, and presentation skills.

• Strong organizational and project management skills, including demonstrated track record in managing complex projects.

• Comfortable operating in a fast-paced environment and managing ambiguity.

• Flexibility to manage competing priorities and shift focus as determined by changing needs of the business.

• Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus.

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

  • One of the most competitive Paid Time Off plans in the industry.*

  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*

  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*

  • Employee stock purchase plan.*

  • Medical, dental, vision and life insurance.*

  • See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $140,700 - $186,400 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.

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